So what do all these products do and which ones do I need???

OptiLink (software)

Provides a research tool to help you understand why one page ranks better than another page. Linking is responsible for 50% or more of ranking at modern search engines and OptiLink is the only tool that allows you to look at the details of linking in the same way the search engines do.

OptiSpider (software)

This is a "Quality Assurance" tool to make sure your site is search spider friendly and optimized to make the best use of the pages you do have. I designed the specific featurs of OptiSpider to provide the sort of analysis and reporting that I know is most important to make top ranking web sites.

Dynamic Linking + Revenge of the Mininet (ebook)

This ebook demonstrates with linking diagrams and sample code how to use Javascript and/or the new nofollow attribute to control the distribution of PageRank within your sites. Following a brief introduction to PageRank, the book provides a cornucopia of solutions to specific linking problems in a "cookbook" style.

Mastering PageRank (video)

This video, which also includes the printable slides and the audio transcript, explains how PageRank works, how to control it, and how to create more of it. Unlike the cookbook approach taken in Dynamic Linking, this video explains in simple to understand terms the general purpose principles and most useful techniques for manipulating PageRank.