Every page that has one or more links to the target page is shown in this
table. The "Links in" column is the "link popularity" of the page according
to the search engine. The "Links Out" is the total count of hyperlinks found
by OptiLink when processing the page. Click on the "Links In" column heading
and you have pages ordered as "Authorities." Click on the "Links Out" column
heading and you have "Hub" pages listed first.
Shown below are portions of the OptiLink pages report for two different sites that are "household names" in internet marketing. Both rank very well in the search engines, but Site 2 consistently outranks Site 1. Notice the dramatic difference in the "authority" of the links into Site 2 as compared to those for Site 1. A good place for the owner of Site 1 to start optimizing is to seek links from the very popular sites that link to Site 2.
| Site 1 | Site 2 |
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OptiLink makes contacting these site owners a breeze. Use the right
mouse button menu (just link the one on the domains view) to open one of
these popular feeder pages in your browser. If it looks like a good match,
check the Whois information using OptiLink and contact the site administrator.
One of the best links to have is a one on a page that has many inbound links and relatively few outbound links. For example, in the first linking page shown for Site 1 above, we see 256 inbound links and 77 outbound links, whereas the second linking page is just the opposite with just 45 links in and 225 inks out. To help find these better linking candidates, the Pages view provides the "Link Ratio" column, which is nothing more nor less than the ratio of Links in to Links out (multiplied by 100).
The Link Ratio is not a fool-proof measure of page importance, but it
is often a useful guideline.
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