This view compares and contrasts three different measures of our page: Topic,
Reputation, and Clique.
The text of a page tells us the "Topic" of subject of the page. Search engines do this by counting all the words on a page and computing the frequency of each word. So, a page of 100 words that contains the word "marketing" 5 times will measure 5% for the topic "marketing." In the "Page" column OptiLink shows the frequency of all words on the target page, measured as closely as possible to the way the search engine does. When first displayed, the table is sorted by the first column (Page). These percentages are rounded to the nearest whole number.
The Reputation of a page is a measure of what other pages think the target page is about by using the link text. That is the visible text that is part of the link to the page. For example, if there are 20 links to our page and just 2 of them contain the term "marketing" while 5 of them use the word "banana," we (and the search engines) might conclude that the page might be about marketing, but it is more likely about bananas (or even marketing bananas). For this "banana marketing" page, OptiLink would show 10% ( 2 of 20) for marketing and 25% (5 of 20) for banana in the Link Text column. These numbers would be shown in the "Link Text" column. Clicking the column header, sorts the table by that column. A common practice is to graphical links. Such links have no text, but they do count in the number of links, so your Link Text score is reduced. We believe this emulates what the search engines do as well.
The right most column, "Linking Page Title," is a measure of the "Clique" that our page is a member of. This measures words, just like link text, but for the titles of the linking pages. Here you'll find what sorts of friends you have and what topics they present to the search engine.
The example above is a comparison that anyone should be pleased to have. The top five most frequent words on the page all lie in an acceptable range for the search engines. The link text used to refer to this page uses three of these top five words--and the other two are technically noise words anyway. We also see that the pages linking to this page are about roughly the same topic according to their page titles. This should be a page that the search engines have no question about since Topic = Reputation = Clique.
